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Stephan Wong: Artist Video, Jesus College

By Blog

It was fascinating to work with Stephan Wong from Jesus College talking about his artwork and his stylistic approach to painting landscapes. When talking with Stephan before the interviews it was clear his work evoked emotion, innovation, and passion within him. As producers we wanted to make sure this came across within the video.

We filmed at multiple locations that Stephan selected to paint in. You could tell he felt focused and peaceful within these environments. When capturing him in these locations, we encouraged him to verbally share with us his creative thought process and how it influenced how the paint hit the paper. Getting Stephan to expand on his inner thoughts created a beautiful and immersive dialogue that we used for the video.

On the filming days we made sure to capture a range of still and moving shots around the different locations. Having a variety of B roll(close ups, distance, action shots etc.) is key to creating a visual fluid video. We also made sure to capture a range of shots of him gradually painting the final piece. Having lots of amazing shots made creating the narrative a lot more cohesive with the dialogue and message of the video. We also made sure to capture a range of shots of him gradually painting the final piece.

In post-production we checked the rushes and then did two edits; one for B roll shots and once for dialogue from the interviews. Once we had the narrative down, we could then create imagery using the selected b roll. Paired with graphics, music, and soundscape we created this video which is emotional and informative.

We are extremely proud to have been a part of this project. To learn more about Stephan’s work visit this page

Behind the Scenes: The Life of the Video Production Team at ODM!

By Blog

A day in the life of a video production team can vary significantly based on the nature of the project, the size of the team, and the stage of production. Here at ODM, we are a small team of multifaceted skill sets. Our prominent departments are Producer, Editors and Camera Crew, but within these roles we cover everything from Audio Engineering, Animation, Management and Marketing!

Aside from everything we do behind the scenes for the business, here is a run-down of how a typical week would go:

Producers

Our producers always have a variety of different things to do in the day. They are always on hand to contact via phone or email. They will also be liaising with the editing team to manage their workloads and make sure we are hitting any hard deadlines agreed with our clients. They will also be making sure that everything is in place with any upcoming shoots or projects.

Production Meetings

The production team would host a team meeting to go over the editing schedule for the week for the editors, upcoming shoots for the camera crew and any logistics that need sorting to assure everything runs smoothly. This is also an opportunity for everything to get involved and voice any questions they have and for the team to come up with any solutions to keep the projects on track.

Camera Crew and Equipment

The team can test and prep kit for the shoots ahead as well as reorganise themselves from the week before any tidy up for a shoot at the end of the previous week.

Rushes

We make sure that all the footage from a shoot is processed in the following days after the shoot. We digest this on our servers and check all the footage in editing media software before wiping the cards for the next shoot. We also have a backup rushes store that a copy of the file’s is stored on.

On Site Facilities

If the studio is booked that week, we make sure that any equipment needed is in working order and any crew are aware about the client’s needs for the shoot. The production team will have already done all communications with the client for the running of the day and are alert to pick up any last-minute tweaks from the client.

Create Concept Planning

We offer a range of concept building services such as script writing, voiceovers, storyboarding, illustration, and animation. With these slightly larger projects we set time aside within the budget to creatively pull the project together before then finalising that break to then be edited. Usually, we would do this with a range of meetings between the client liaison and the editor to combine and refine ideas.

We love how varied our day-to-day tasks are giving us the flexibility to learn new skills and take on new challenges. If you fancy learning a bit more about us. Get to know our employees!

The Top Marketing Trends for 2024!

By Blog

It is always tricky to come up with new and inventive ways of gaining traction to your company. Here are some up and coming marketing trends:

AI-Driven Interactions

AI driven marketing intelligence gives instant answers to questions. The world of AI is developing quickly, and society is adapting to faster responses and readily available answers. AI is a way of offering customers a digital and personalized consumer experience. Through AI-powered chatbots and virtual assistants, brands are engaging consumers in real time, answering queries and guiding purchasing decisions. Such AI-driven conversations provide a seamless and personalized experience, increasing customer satisfaction and, consequently, conversions.

Virtual Reality and Augmented Reality Integration

The line between reality and the digital world is becoming finer and finer. Advancements in technology have been gaining velocity ferociously over the years. Some of these technologies offer marketers a unique opportunity to create immersive brand experiences. VR and AR showrooms offering up furniture in your homes, or virtual tours give customers an immersive and easily accessible experience of a company’s products. 

Sustainability And Ethics

The world is growing more aware of the ongoing climate crisis. Consumers are more conscious than ever of making sure the products they buy are sustainably sourced, ethically tested, and eco-friendly. Marketing is key to promoting a brand’s values, and awareness of social responsibility. From eco-friendly packaging to fair trade sourcing, marketing in 2024 is as much about values’ as it is about value’.

Data And Analytics

Today’s consumer expects tailor-made interactions relevant to them. Social media algorithms and smart phone technologies adapt to what you are searching for and place products within your eyeline!

Company data and interaction statistics can also be analysed. The results produce personalised content, product recommendations and even advertisements that are customized for individual consumption.

Marketing is a mashup of technology and human-centric approaches. This world continues to develop, and marketing continues to follow the trends!

Check out our facilities

By Blog

Here at Oxford Digital Media, we have a range of facilities on site at your disposal! We have a great TV studio equipped with greenscreen, a professional voiceover booth and sound system, and a range of editing suites for client edits. Take a read below for more details:

TV Studio

The large 7m x 6.5m studio is sound proofed and pre-lit with cool fluorescent video lighting. A Fully integrated ‘infinity cove’ provides three-dimensional green-screen space, and we offer a choice of white, black, and textured back-drops if required. We can also build appropriate sets and staging as required. Wet hire and dry hire are available here at ODM, meaning we can be as involved as you like depending on your experience and personal expertise! 

For more information go to our TV Studio page here.

Audio Studio

We have a dedicated audio-recording area where we record voice-overs, radio dramas, podcasts, music, and audio books. There is a large and comfortable green room next to the studio where clients can sit in on sessions or be present at the mixing and dubbing stages. The client area also contains our music workstation where we compose, record, and produce music and sound effects for our productions. We have a large portfolio of voice-over artists, presenters and actors who regularly contribute to both our own and client projects.

For more information go to our TV Studio page here.

Editing Suites

Video editing is at the core of our business. While our filming and production skills are first class, editing is really where the real magic begins. We have a team of in-house editors who work across all our projects. Each editor is equipped with a high-end editing console, while also having access to our private client editing suite where they can work with producers one on one. Our editors work with a range of software’s such as, Premiere, Aftereffects, illustrator and DaVinci; utilising all the technology they can to get the best editing results possible.

For more information go to our TV Studio page here.

Come and see what we have to offer. For any booking enquiries please email hello@oxforddigitalmedia.co.uk where you will be matched with the best member of our team to deal with your enquiry!

Lights, Camera, Action!

By Blog

Are you looking to get set for 2024?  Here are some creative ways to promote your business using animation, voiceover, and video! These different media components can be highly effective in promoting your business. Here are some creative ways to leverage these elements:

Explainer Videos:

Create animated explainer videos that succinctly explain your products or services. Use a clear and engaging voiceover to walk viewers through the key features and benefits.

Storytelling Animations:

Develop animated stories that showcase the journey of your business, highlighting challenges, successes, and customer testimonials. A compelling narrative can create an emotional connection with your audience.

Interactive Videos:

Make use of interactive elements within your videos. Incorporate clickable buttons or hotspots that allow viewers to engage with additional content, such as product details, special offers, or links to your website.

Live Streaming Events:

Host live events or webinars showcasing your products or services. This allows for real-time interaction with your audience.

Conduct Q&A sessions to address customer queries and build a stronger connection.

Behind-the-Scenes Footage:

Provide a sneak peek into your company culture and day-to-day operations through animated videos. Use voice overs to share insights about your team, values, and work environment.

Tutorial Videos:

Create animated tutorials or how-to videos demonstrating the use of your products or services. Pair these with a friendly and informative voiceover to guide users through the steps.

Podcasting:

 Start a podcast related to your industry or niche. Discuss relevant topics, interview experts, and provide valuable insights to your audience.

Promote your products or services subtly within the podcast content.

Motion Graphics for Social Media:

Design eye-catching motion graphics for social media platforms. Use short, animated snippets to convey key messages, promote sales, or announce events. Add a captivating voiceover to accompany the visuals.

Interactive Infographics:

Turn static infographics into animated and interactive content. Use voiceovers to provide additional context and insights, making the information more engaging for your audience.

Customer Success Stories:

Create animated videos featuring customer success stories. Use voiceovers to narrate the customer’s experience, highlighting the positive impact your product or service had on their lives or businesses.

Virtual Tours:

Develop animated virtual tours of your physical locations or digital platforms. Include a voiceover to guide viewers through the tour, pointing out key features and benefits.

Remember to tailor your approach based on your target audience and the platform you’re using. Combining animation, voiceover, and video in innovative ways can help your business stand out in the crowded digital landscape. Email us at hello@oxforddigitalmedia.co.uk.

Could Autocue Help You Get Your Message Across? 

By Blog

Autocue; also known as teleprompter, is a device that displays text on a screen or monitor in front of a camera. This allows the interviewee to maintain eye contact with the camera.

Using autocue can help improve the delivery and clarity of the spoken message in a video by allowing the presenter to focus on their delivery and engaging with the camera/audience, rather than having to divide their attention between reading their script and presenting. Autocue can also help to ensure that the presenter stays on track and doesn’t deviate from the script, which can be especially helpful for long or complex presentations.

Here’s some top tips when reading from an autocue:

⁃                Make sure to pace your dialogue. Just remember that the autocue will follow your lead, not the other way around!

⁃                The teleprompter can be used for full scripts or just key points, just work out what works best for you!

⁃                Try to relax and be natural as you read. The autocue is there to help you, not hinder you. With a little practice, you’ll be able to deliver a smooth and professional performance using an autocue. We can offer autocue training sessions for your company so make sure to get in touch at hello@oxforddigitalmedia.co.uk

We look forward to getting your next project up and running!

The Role of a Producer!

By Blog

A producer plays a crucial role in video production, overseeing various aspects of the project to ensure its successful completion. The role of a producer can vary depending on the type of video production (e.g., film, television, web content, corporate videos, documentaries), but in general, their responsibilities include:

Project Development: Producers often initiate projects by developing the initial concept or idea. They may come up with a script, story, or treatment, and work on securing funding and resources for the project.

Budgeting: Producers create and manage the budget for the production, making sure that all expenses, including equipment, personnel, locations, and post-production costs, are accounted for and kept within the allocated budget. They are responsible for financial oversight, including tracking expenses, managing cash flow, and ensuring that the production remains within budget.

Scheduling: They create production schedules and timelines, ensuring that all tasks and elements, such as pre-production, shooting, and post-production, are completed on time.

Crew Hiring: Producers are responsible for hiring key personnel, including the director, cinematographer, production designer, and other crew members. They may also assist in casting actors or talent.

Script Development: In some cases, producers may work with screenwriters and scriptwriters to develop or refine the script, ensuring that it aligns with the project’s goals and budget.

Equipment and Resource Procurement: They arrange for necessary equipment and resources, such as cameras, lighting, sound equipment, props, and costumes, as well as any post-production tools and facilities.

Risk Management: Producers identify potential risks and challenges that may arise during production and develop contingency plans to mitigate these issues.

Post-Production Supervision: Producers oversee the editing, sound design, visual effects, and other post-production processes, ensuring that the final product meets their vision and quality standards.

Deliverables and Distribution: Producers ensure that the final video is delivered in the appropriate formats and meets distribution requirements, whether it’s for broadcast, online platforms, or theatrical release.

Wrap-up and Evaluation: After production, they evaluate the project’s success, both creatively and financially, and assess what worked well and what could be improved for future projects.

In summary, the producer’s role in video production is multifaceted, involving project development, financial management, resource coordination, and creative oversight. Their primary goal is to shepherd the project from its conceptual stage to its final distribution, ensuring that it meets its goals within the allocated resources.

Let’s Talk Podcasts!

By Blog

When creating a podcast, several key elements are essential to ensure its success.

Here are some tips and tricks:

Concept and Target Audience: Define a clear concept or theme for your podcast. Identify your target audience and understand their interests, needs, and preferences. This will help you create content that resonates with them.

Planning and Structure: Develop a plan for your podcast, including the format, episode topics, and length. Consider creating an outline or script to maintain a coherent flow and structure throughout each episode.

Engaging Introduction: Start each episode with a captivating introduction that hooks the listener and sets the tone for what’s to come. Clearly state the purpose of the episode and provide a brief overview to generate interest.

Quality Content: Focus on providing high-quality, valuable content that educates, entertains, or inspires your audience.

Engaging Delivery: Pick a strong host that can engage your audience effectively. Be enthusiastic, confident, and conversational in the delivery. Use storytelling techniques, humour, or personal anecdotes to create a connection with the listeners.

Audio Quality: You need really good quality sound equipment to be able to get the cleanest audio. Here at ODM we have a fully kitted out recording booth ready to go!

Consistency and Regularity: Establish a consistent publishing schedule to maintain audience engagement. Regularly releasing new episodes builds anticipation and keeps your podcast relevant.

Promotion and Marketing: Develop a promotional strategy to increase the visibility of your podcast. Utilize social media platforms, collaborate with other podcasters or influencers, participate in relevant communities, and consider paid advertising to expand your reach.

Professional Branding: Create a strong podcast brand with a professional logo, artwork, and consistent branding across different platforms. A visually appealing and recognizable brand helps attract and retain listeners.

By incorporating these key elements into your podcast, you can create a compelling and engaging show that attracts and retains a loyal audience. If you want to learn more about our audio recording facilities, get in contact with us to find out more hello@oxforddigitalmedia.co.uk.

Capturing and Creating Emotion within Filmmaking!

By Blog

Emotive filmmaking is important in production for several reasons:

⁃                   Engaging the Audience: Emotive films have the power to deeply connect with the audience on an emotional level. When viewers are emotionally invested in a story or its characters, they are more likely to become engrossed in the film and care about what happens next.

⁃                   Storytelling: Emotive films excel in storytelling. They can convey complex themes, messages, and character development through emotions, making the narrative more impactful and memorable.

⁃                   Empathy and Understanding: Emotive films can help viewers understand and empathize with experiences and perspectives different from their own. They can foster a sense of unity and shared humanity by allowing viewers to step into the shoes of characters facing various challenges.

⁃                   Memorability: Emotions are a powerful tool for memory retention. People tend to remember emotionally charged moments in films more vividly, which can contribute to a film’s lasting impact and legacy.

⁃                   Artistic Expression: Filmmakers often use emotive storytelling to express their artistic vision and creativity. It allows them to explore the full range of human emotions and experiment with different cinematic techniques.

⁃                   Social and Cultural Commentary: Emotive films can serve as a platform for addressing important social and cultural issues. They can provoke discussion and inspire change by evoking strong emotions and empathy in the audience.

⁃                   Critical Acclaim: Many critically acclaimed films are known for their emotive storytelling. These films often receive recognition at film festivals and awards ceremonies, contributing to the reputation and success of filmmakers and actors.

⁃                   Commercial Success: Emotive films can also be commercially successful. When audiences connect with a film on an emotional level, they are more likely to recommend it to others and support it financially through ticket sales, merchandise, and home video releases.

In summary, emotive filmmaking is important in production because it has the potential to create powerful and lasting emotional connections with the audience, facilitate storytelling, promote empathy and understanding, and serve as a platform for artistic expression and social commentary. These factors contribute to both the artistic and commercial success of a film.

Have you thought about showing off your business facilities?

By Blog

Producing a tour video of your business facilities can offer numerous benefits, especially in today’s digital age where online visibility and engagement are crucial for success. Here are some of the key advantages:

⁃                   Enhanced Online Presence: Tour videos can be shared on your website, social media platforms, and video-sharing sites like YouTube, helping to increase your online visibility. This can improve your search engine rankings and make it easier for potential customers to find you.

⁃                   Virtual Accessibility: Not everyone can visit your physical location in person, whether due to geographical constraints or time limitations. A tour video allows people to experience your facilities virtually, breaking down barriers to access.

⁃                   Improved Customer Engagement: Visual content like videos tends to be more engaging than text or static images. A well-produced tour video can captivate your audience, keeping them interested in your business and increasing their understanding of what you offer.

⁃                   Demonstration of Value: A tour video can showcase the features and amenities of your facilities, helping potential customers understand the value of your products or services more effectively.

⁃                   Educational Tool: Use the video to educate your audience about your processes, technology, safety measures, or unique selling points. This can help potential customers make informed decisions and reduce inquiries for basic information.

⁃                   Cost-Effective Marketing: Once created, a tour video can be used as a marketing tool for an extended period without significant ongoing costs, making it a cost-effective way to reach a broad audience.

To maximize the benefits of a tour video, it’s essential to invest in high-quality production, clear storytelling, and effective distribution strategies tailored to your target audience. Additionally, regularly updating the video to reflect changes or improvements in your facilities can help keep it relevant and engaging.