Live-streaming your event can more than double the number of people you reach, and add many, many more when your viewers share their experience across social media. An interactive live-stream is also an excellent way to engage audiences as viewers give their feedback, join your conversation and add to your debate.
Event organisers who want to get the most from live-streaming regularly ask us why we broadcast over our own dedicated platform rather than a standard service such as YouTube. And what are the real benefits of using a professional production company.
A major plus point has to be ease of being able to embed the video seamlessly into your own website with your branding. Our clients are always happy when we tell them how easy we can do this for them.
And we can integrate social media engagement into the live-stream production so your audiences can share their experiences and give their response over channels like Twitter.
Using our own platform also ensures we deliver a stable connection with the highest possible quality of video and audio. You also get a secure server, under our control that is built just for your event.
We now shoot live events with 4K broadcast standard cameras which really lift the live-streaming experience for audiences. When we streamed Skoll World Forum last month, we were thrilled to have had so many compliments about the quality of the experience.
Even if you’re planning a simple live-stream setup there are a lot of pitfalls around broadcasting on third party platforms such as YouTube. For example, if any material under copyright features in your event, such as recorded music or extracts from films and television programmes, there will be consequences.
As a minimum YouTube will run ads over your live-stream to recoup costs to the copyright holder. If YouTube considers you to be in severe breach it can close your account immediately, which not only wrecks your live-stream but draws you into a lengthy appeal process to restore your account.
And there are geographical issues. If any of your viewers are in Germany for example, data protection laws prohibit access to live-streams on YouTube altogether (although note that this doesn’t affect YouTube recorded content in Germany).
Either way, we think you’ll agree that neither of these outcomes really works in a live-streaming situation.
There’s lots more we get asked about live-streaming. Next time we’ll look at how you can best prepare for a live-stream broadcast to ensure your audiences get the most from the experience.
For now, email or call us if you’re planning an event that would benefit from professional live-stream production.