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Oxford Strategic Marketing Programme

By March 28, 2016April 8th, 2016Blog

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This summer the Oxford Strategic Marketing Programme will focus on how marketers can be customer-centric.  Andrew Stephen (above), L’Oreal Professor of Marketing, who runs the course at Saïd Business School, talks about what students can expect.  The key focus will be on creating a customer-centric perspective and how firms can add value by adding value to their customers.

The discussion was filmed by Oxford Digital Media for Saïd Business School