As someone who has grown a business from scratch our founder James Tomalin understands how important it is to have good communications. But a lot of people in startups and smaller firms tend to think professionally-made video is for larger budgets. So at Venturefest Oxford in June we decided to offer entrepreneurs the chance to give a one minute video pitch, free of charge, for them to use to promote their business.
We shot the videos on our stand then edited and sent them to each business for them to post online. Everyone who took part got a lot out of it and we’re delighted to be able to help other entrepreneurs with this opportunity.
Most important, we introduced some people to the benefits of video and showed them how well it can work to get a message across.
Henrietta Nagy, a business coach from Oxford Life Design, said: “This is a very generous offer. The ODM team are very professional and they made me feel very relaxed in front of the camera. I’ll be posting the video onto my website and on YouTube and plan to go back to ODM before too long for a follow up.”
The videos were shot on our stand at Venturefest, and we had a steady stream throughout the day. They were all very different, some pitched at potential investors, others describing a product or an event.
Alex Brinkmayer and Ashley Dove-Jay of Oxford Space Systems used their minute to demonstrate a piece of carbon fibre-based material the firm has developed for spacecraft. “It’s really good to develop relations with local companies like Oxford Digital Media,” said Alex. “We use video a lot but haven’t done a general introduction to our firm. We aim to put the video on our website to catch some interest, and we’ll chop and change it into our other videos.”
The offer was exclusive to Venturefest, although a short video pitch like this can very cost effective. Talk to us if you’d like to find out more.