Skip to main content


DIY vs. Professional Video Production: When to Hire a Pro

By Blog

Deciding between the DIY (Do It Yourself) approach and hiring in a professional video crew depends on various factors. These factors can include your goals, budget, expertise, and production value. Here at Oxford Digital Media, we value ourselves on providing a professional product, as well as being value for money. We work with you to understand your needs, manage expectations and budget.

Are you wondering whether to DIY it or hire it? Here a few things to consider:


DIY is generally more cost-effective as you won’t incur professional fees. However, DIY isn’t great if you don’t know what you are looking for. Not having a professional overseeing, it may compromise the quality of the product. However, you can always find a happy balance between using a professional service and what you can provide yourselves. For example, if you can provide the location you are looking to film at this will save you location fees and sourcing fees! We will always work to your budget.


If you need a video quickly and don’t have the time to learn on the go yourself, it may be worth talking to a production company like us to coordinate this or see how quickly we can help with the editing of the video. Alternatively, you may have the skillset and know exactly what you want and feel comfortable executing this yourself!

Small Projects:

DIY is suitable for smaller projects that will be a quick win to post on your socials. However, those larger projects like product content, marketing campaigns, rebranding content simply made need overseeing in more detail.


High-Quality Production:

For projects where high production value is crucial (e.g., corporate videos, commercials, professional presentations), hiring experts is essential. Production companies have all the gear and all the ideas! Everything is available to them to provide crew, equipment, and production planning in advance. You may cause yourself more hassle by trying to take on these roles or organise the amenities yourselves.

Complex Projects:

The decision between DIY and professional video production depends on your specific needs, resources, and goals. Assess the complexity of your project, the desired quality, and your own expertise to make an informed decision. In some cases, a hybrid approach may offer the best balance between cost-effectiveness and quality. Consider a combination of both DIY and professional services. You might organise some content/ production elements yourself and hire professionals for critical aspects.

The Perks of Having a Multi-camera Setup on a Shoot

By Blog

Using a multi-camera setup in filming offers several advantages: enhancing the overall production quality and providing flexibility during the post-production process. Here are some perks of using a multi-camera setup:

Multiple Angles and Perspectives: Capturing the scene from multiple angles and perspectives making sure you don’t miss anything and making the edit more dynamic and exciting.

Workflow: Creating an efficient workflow, multi camera shoots are particularly great for live productions, events, or television shows where real-time recording is essential.

Smooth Transitions: Improves overall visual continuity, avoiding awkward jump cuts and allowing editors to cut down the content as much as they want.

Reaction Shots: Capture both the speaker and the reactions of others in a dialogue scene, providing a more engaging and comprehensive viewing experience.

Reduced Setup Time: In interview settings, a multi-camera setup reduces the need for frequent adjustments and reshooting, saving time and minimizing disruptions.

Higher Production Value: Multiple cameras can contribute to a higher production value, making the content more visually diverse and professional.

While a multi-camera setup offers numerous advantages, it’s essential to plan and coordinate effectively to maximize its benefits. This includes considering camera placement, lighting, and communication between the crew members to ensure a cohesive and well-executed production.

Setting Up the Voice Over Studio

By Blog

Recording voiceovers and audiobooks in a studio requires careful planning and attention to technical details to ensure high-quality results. Here’s are some things to consider when recording audio:

Select a Quiet and Treated Space:

When working with a professional studio the studio will already be kitted out with soundproofing panels, and carpets to block any external noise and reduce echoes within the space. If you are setting up your own home studio you will need to find a way of reducing these external factors. Use acoustic treatment to reduce echoes and external noise. Acoustic panels, bass traps, and diffusers can help achieve better sound quality. We would always recommend booking in with a professional studio if you can!


Get a good-quality microphone suitable for voice recording. Popular choices include condenser microphones like the Neumann U87 or Audio-Technica AT2035.

Use a pop filter to reduce plosive sounds and a shock mount to isolate the microphone from vibrations.

Audio Interface:

Connect the microphone to a high-quality audio interface. This helps convert the analog signal from the microphone into a digital signal for your computer. Choose an interface with preamps for better signal quality.

Use a Dedicated Digital Audio Workstation (DAW):

Popular DAWs for voiceover work include Adobe Audition, Pro Tools, or Audacity (a free option).

Learn the basics of your chosen DAW to efficiently record, edit, and export your audio.

Mic Technique:

Position the microphone correctly, typically about 6-12 inches away from your mouth. Maintain consistent distance and speak directly into the microphone.

Monitor and Adjust Levels:

Wear closed-back headphones to monitor your recordings.

Adjust input levels to avoid clipping but ensure a strong, clean signal. Make sure any sound from your headphones isn’t leaking back into the space!

Edit and Process the Audio:

Edit out any mistakes, pauses, or background noise using your DAW (Digital Audio Workspace).

Apply compression, EQ, and other processing as needed for a polished sound.

Export in the Appropriate Format:

Save or export your final recordings in a high-quality audio format (e.g., WAV or MP3, typically for a smaller file size).

Consider Professional Help:

If you’re new to recording, consider seeking guidance from a professional sound engineer on your set up to get the ball rolling.

Take a look here for more information regarding our audio services.

The Workflow of Our Editing Team

By Blog

The workflow of our video editors can vary depending on the project and the capacity of work withing that specific brief, but here is a general overview of the typical steps involved in the video editing process:

Pre-production organised by our producers and discussed with our editors:

When analysing a brief that you have been given by a producer or client it is crucial to understand their vision, goals, target audience, and key messages.


Collect and organize all raw footage, graphics, audio tracks, and any media or branding provided.

Organising assets for editing:

Organise all assets and raw footage into the relevant editing software.  The editors determine this depending on if it is an animation, video, audio project, or a mix of everything.

Rough cut:

Create a rough cut of the video by assembling the selected clips in a sequential order. They focus on the overall structure, pacing, and flow of the video. This brings to a verbal and visual narrative. 

First cut:

Refine the rough cut by trimming and adjusting the timeline to suit the brief. At this stage editors can also add any branding and graphics and colour grade the footage. The production team will then send the next edit to the client for review.

Feedback stages:

Usually there is a small amount of back and forth between us and the client to iron out any amends.   They will make any needed changes to text, shots and graphics.

Sign off!

Once the client is happy and the project is all signed off, we archive everything from the project. Storing it on LTO tapes to make sure that we have the full records from the project if the client would like to make any amendments or additions in the future. 

Happy International Women’s Day From ODM!

By Blog

Happy International Women’s Day from us here at Oxford Digital Media.

This is a day to celebrate the social, economic, cultural, and political achievements of women. It also serves as a reminder of the ongoing need for gender equality and the elimination of discrimination. Here are some amazing women we have had the pleasure of filming in the last year:

Deborah Meaden – British Businessperson and TV Personality

As an esteemed businesswoman, successful entrepreneur, and investor, Deborah has shared her experience with aspiring start-ups and business owners on the BBC TV programme Dragons’ Den. We filmed Deborah at a conference for Compassion in World Farming International where she participated in a discussion about farm animal welfare topics.

Professor Irene Tracy – Vice-Chancellor of the University of Oxford

Irene is Professor of Anaesthetic Neuroscience at the Nuffield Department of Clinical Neurosciences. We met with her to film a sit-down video at the Sheldonian Theatre, introducing her as the new Vice- Chancellor to academics and staff at the University of Oxford.

Amal Clooney – Barrister

Amal Clooney is an alumna of St Hugh’s College Oxford, and we had the pleasure of filming her when she returned to her old college to discuss her book ‘The Right to a Fair Trial in International Law’. As well as being a barrister specialising in law and human rights, Amal also founded the ‘Clooney Foundation for Justice’ seeking justice for victims of abuse around the world.

Anna Brailsford – CEO & Co-Founder at Code First Girls

Code First Girls is a social enterprise dedicated to enabling women to transform the technology industries. The organisation provides girls with the skills, space, and inspiration to become future tech leaders. We filmed Anna at a large tech conference talking about the future of AI.

Louise Minchin – TV Presenter and Journalist

Working as a BBC TV journalist and presenter for 20 years, as well as hosting podcasts and writing several books, Louise is a powerhouse! During a conference to support last year’s International Women’s Day, Louise was a guest speaker talking about the struggle women can face going through menopause. This meaningful but light-hearted conversation was a pleasure to be a part of!

Mae Yip – ERIC

We met Mae when filming some online resources about the ‘Foundations of Business’. Her and her business partner started an award-winning app called ERIC, connecting the next generation of talent to the creative industries. Mae spoke with us about the struggles of business and the uncertainties of big decision making. She discussed how they overcame struggles through COVID and reshaped their business to adapt to the ever-changing climate.

Anne Boden – CEO of Starling Bank

As CEO of Starling bank, Anne is a high-flyer in the world of business and finance and in 2018, she received an MBE for services to financial technology. She was a keynote speaker at the Entrepreneurship Forum held at the Entrepreneurship Centre in Oxford. We loved interviewing her about the importance of networking and the impact this can have on the next generation of aspiring business owners.

These are just a few of the many amazing women we have had the pleasure of working with here at ODM! They have inspired our staff with their experiences and influenced us in so many ways!  

Email us at to talk to us more.

Stephan Wong: Artist Video, Jesus College

By Blog

It was fascinating to work with Stephan Wong from Jesus College talking about his artwork and his stylistic approach to painting landscapes. When talking with Stephan before the interviews it was clear his work evoked emotion, innovation, and passion within him. As producers we wanted to make sure this came across within the video.

We filmed at multiple locations that Stephan selected to paint in. You could tell he felt focused and peaceful within these environments. When capturing him in these locations, we encouraged him to verbally share with us his creative thought process and how it influenced how the paint hit the paper. Getting Stephan to expand on his inner thoughts created a beautiful and immersive dialogue that we used for the video.

On the filming days we made sure to capture a range of still and moving shots around the different locations. Having a variety of B roll(close ups, distance, action shots etc.) is key to creating a visual fluid video. We also made sure to capture a range of shots of him gradually painting the final piece. Having lots of amazing shots made creating the narrative a lot more cohesive with the dialogue and message of the video. We also made sure to capture a range of shots of him gradually painting the final piece.

In post-production we checked the rushes and then did two edits; one for B roll shots and once for dialogue from the interviews. Once we had the narrative down, we could then create imagery using the selected b roll. Paired with graphics, music, and soundscape we created this video which is emotional and informative.

We are extremely proud to have been a part of this project. To learn more about Stephan’s work visit this page

Behind the Scenes: The Life of the Video Production Team at ODM!

By Blog

A day in the life of a video production team can vary significantly based on the nature of the project, the size of the team, and the stage of production. Here at ODM, we are a small team of multifaceted skill sets. Our prominent departments are Producer, Editors and Camera Crew, but within these roles we cover everything from Audio Engineering, Animation, Management and Marketing!

Aside from everything we do behind the scenes for the business, here is a run-down of how a typical week would go:


Our producers always have a variety of different things to do in the day. They are always on hand to contact via phone or email. They will also be liaising with the editing team to manage their workloads and make sure we are hitting any hard deadlines agreed with our clients. They will also be making sure that everything is in place with any upcoming shoots or projects.

Production Meetings

The production team would host a team meeting to go over the editing schedule for the week for the editors, upcoming shoots for the camera crew and any logistics that need sorting to assure everything runs smoothly. This is also an opportunity for everything to get involved and voice any questions they have and for the team to come up with any solutions to keep the projects on track.

Camera Crew and Equipment

The team can test and prep kit for the shoots ahead as well as reorganise themselves from the week before any tidy up for a shoot at the end of the previous week.


We make sure that all the footage from a shoot is processed in the following days after the shoot. We digest this on our servers and check all the footage in editing media software before wiping the cards for the next shoot. We also have a backup rushes store that a copy of the file’s is stored on.

On Site Facilities

If the studio is booked that week, we make sure that any equipment needed is in working order and any crew are aware about the client’s needs for the shoot. The production team will have already done all communications with the client for the running of the day and are alert to pick up any last-minute tweaks from the client.

Create Concept Planning

We offer a range of concept building services such as script writing, voiceovers, storyboarding, illustration, and animation. With these slightly larger projects we set time aside within the budget to creatively pull the project together before then finalising that break to then be edited. Usually, we would do this with a range of meetings between the client liaison and the editor to combine and refine ideas.

We love how varied our day-to-day tasks are giving us the flexibility to learn new skills and take on new challenges. If you fancy learning a bit more about us. Get to know our employees!

The Top Marketing Trends for 2024!

By Blog

It is always tricky to come up with new and inventive ways of gaining traction to your company. Here are some up and coming marketing trends:

AI-Driven Interactions

AI driven marketing intelligence gives instant answers to questions. The world of AI is developing quickly, and society is adapting to faster responses and readily available answers. AI is a way of offering customers a digital and personalized consumer experience. Through AI-powered chatbots and virtual assistants, brands are engaging consumers in real time, answering queries and guiding purchasing decisions. Such AI-driven conversations provide a seamless and personalized experience, increasing customer satisfaction and, consequently, conversions.

Virtual Reality and Augmented Reality Integration

The line between reality and the digital world is becoming finer and finer. Advancements in technology have been gaining velocity ferociously over the years. Some of these technologies offer marketers a unique opportunity to create immersive brand experiences. VR and AR showrooms offering up furniture in your homes, or virtual tours give customers an immersive and easily accessible experience of a company’s products. 

Sustainability And Ethics

The world is growing more aware of the ongoing climate crisis. Consumers are more conscious than ever of making sure the products they buy are sustainably sourced, ethically tested, and eco-friendly. Marketing is key to promoting a brand’s values, and awareness of social responsibility. From eco-friendly packaging to fair trade sourcing, marketing in 2024 is as much about values’ as it is about value’.

Data And Analytics

Today’s consumer expects tailor-made interactions relevant to them. Social media algorithms and smart phone technologies adapt to what you are searching for and place products within your eyeline!

Company data and interaction statistics can also be analysed. The results produce personalised content, product recommendations and even advertisements that are customized for individual consumption.

Marketing is a mashup of technology and human-centric approaches. This world continues to develop, and marketing continues to follow the trends!

Check out our facilities

By Blog

Here at Oxford Digital Media, we have a range of facilities on site at your disposal! We have a great TV studio equipped with greenscreen, a professional voiceover booth and sound system, and a range of editing suites for client edits. Take a read below for more details:

TV Studio

The large 7m x 6.5m studio is sound proofed and pre-lit with cool fluorescent video lighting. A Fully integrated ‘infinity cove’ provides three-dimensional green-screen space, and we offer a choice of white, black, and textured back-drops if required. We can also build appropriate sets and staging as required. Wet hire and dry hire are available here at ODM, meaning we can be as involved as you like depending on your experience and personal expertise! 

For more information go to our TV Studio page here.

Audio Studio

We have a dedicated audio-recording area where we record voice-overs, radio dramas, podcasts, music, and audio books. There is a large and comfortable green room next to the studio where clients can sit in on sessions or be present at the mixing and dubbing stages. The client area also contains our music workstation where we compose, record, and produce music and sound effects for our productions. We have a large portfolio of voice-over artists, presenters and actors who regularly contribute to both our own and client projects.

For more information go to our TV Studio page here.

Editing Suites

Video editing is at the core of our business. While our filming and production skills are first class, editing is really where the real magic begins. We have a team of in-house editors who work across all our projects. Each editor is equipped with a high-end editing console, while also having access to our private client editing suite where they can work with producers one on one. Our editors work with a range of software’s such as, Premiere, Aftereffects, illustrator and DaVinci; utilising all the technology they can to get the best editing results possible.

For more information go to our TV Studio page here.

Come and see what we have to offer. For any booking enquiries please email where you will be matched with the best member of our team to deal with your enquiry!

Lights, Camera, Action!

By Blog

Are you looking to get set for 2024?  Here are some creative ways to promote your business using animation, voiceover, and video! These different media components can be highly effective in promoting your business. Here are some creative ways to leverage these elements:

Explainer Videos:

Create animated explainer videos that succinctly explain your products or services. Use a clear and engaging voiceover to walk viewers through the key features and benefits.

Storytelling Animations:

Develop animated stories that showcase the journey of your business, highlighting challenges, successes, and customer testimonials. A compelling narrative can create an emotional connection with your audience.

Interactive Videos:

Make use of interactive elements within your videos. Incorporate clickable buttons or hotspots that allow viewers to engage with additional content, such as product details, special offers, or links to your website.

Live Streaming Events:

Host live events or webinars showcasing your products or services. This allows for real-time interaction with your audience.

Conduct Q&A sessions to address customer queries and build a stronger connection.

Behind-the-Scenes Footage:

Provide a sneak peek into your company culture and day-to-day operations through animated videos. Use voice overs to share insights about your team, values, and work environment.

Tutorial Videos:

Create animated tutorials or how-to videos demonstrating the use of your products or services. Pair these with a friendly and informative voiceover to guide users through the steps.


 Start a podcast related to your industry or niche. Discuss relevant topics, interview experts, and provide valuable insights to your audience.

Promote your products or services subtly within the podcast content.

Motion Graphics for Social Media:

Design eye-catching motion graphics for social media platforms. Use short, animated snippets to convey key messages, promote sales, or announce events. Add a captivating voiceover to accompany the visuals.

Interactive Infographics:

Turn static infographics into animated and interactive content. Use voiceovers to provide additional context and insights, making the information more engaging for your audience.

Customer Success Stories:

Create animated videos featuring customer success stories. Use voiceovers to narrate the customer’s experience, highlighting the positive impact your product or service had on their lives or businesses.

Virtual Tours:

Develop animated virtual tours of your physical locations or digital platforms. Include a voiceover to guide viewers through the tour, pointing out key features and benefits.

Remember to tailor your approach based on your target audience and the platform you’re using. Combining animation, voiceover, and video in innovative ways can help your business stand out in the crowded digital landscape. Email us at