Speed of response for emergency services is critical in preserving life, especially in remote areas. We produced a video for GVH Aerospace to demonstrate how its AeroStretcher® Mk IV Modular Aviation Emergency Medical System (EMS) enables an aircraft or helicopter to be rapidly converted from utility or transport use into an air ambulance. GVH Aerospace aeromedical equipment is used all over the world, and we produced the film in English and Chinese. Watch the film here.
We are out filming for events every week. We also make promos and do live-streaming for events which reach out to a variety of audiences. In our experience, the best way to make video work hard for you is to get organised. So, if you’re planning a conference, panel discussion or talk, we thought we’d share a few pointers to help you get started.
Make a promo The most effective way to guarantee attendance is to inspire people about what’s happening. More people booking means more will be sharing the event on social media. Event management platforms such as Eventbrite or Meetup are your friend. The more content you can post onto your page, the more you will give people to share.
So plan in a 20-second, promo video to excite interest. Add highlights from last year and a ‘sneak peak’ into what to expect. Ask previous speakers or attendees to speak out about their experience and tell your audiences what to expect.
As a general rule, aim to have this ready around 4 weeks ahead of your event to build up interest in a short space of time. Then share, share, share with your online communities.
Event day How best to capture your event on video depends on the size of your audience, how many speakers you have and the style of your stage set.
How many cameras To capture a session such as a discussion panel, have at least two cameras. One to be ‘locked’ onto the stage, and another to focus in on the speaker. A third can face the audience for close up shots of people responding to the discussion and asking questions. Add a ‘roving’ camera to capture highlights of the day and ‘vox pops’ with speakers and delegates. Remember, you can use everything you capture in a highlights video, next year’s promo and for video projects in between.
Lighting Find out how well you can control the lighting to ensure it is consistent throughout the filming. The sun shining through large windows can suddenly flood a room with light. Dusk can take lighting down gradually, which will viewers will notice. So check that it’s possible to cover windows if your event is in daylight.
Ensure your speakers are well lit and that the house lights are high enough to capture the audience. If necessary, ensure the speakers and cameraperson speak to each other before the session. They need to reach a happy balance on what level the house lights should be at, so it works for everyone.
Sound If you are relying on sound equipment from the venue, find out what audio equipment is available. Radio mics work best for speakers seated or moving around, and you will need hand-held mics for questions. Use a podium with a fixed mic for a speaker giving a presentation. But ensure they get some practice speaking into the microphone. For panel discussions, consider table mics so that everyone can be heard.
To ensure the best possible quality sound feed to the camera, ask for an audio desk which connects the mics and gives control of the different feeds. When there is more than one speaker, the best way to get good sound from everyone speaking is by taking a single feed from the audio desk.
What to wear Consider the environment the speaker will be in. If for instance the backdrop is dark black or blue, speakers should wear lighter colours to prevent them from blending in. Avoid heavy or loose jewellery, especially if using radio mics.
Branding It’s amazing how often branding is an afterthought. With planning you can make your brand clear without bombarding your audience with logos. For example, add a simple title screen and the beginning and a call to action at the end to prompt your audience. And think about how to incorporate your brand into your staging.
Reaching out Live-streaming offers many more people the opportunity to view and share your event. People can also interact by posting questions and comments to the live feed.
It’s tempting to post the whole recording to your website. But think about a highlights video that features key soundbites and inspiring questions. Plan this by interviewing attendees during the breaks. Then add in ‘cutaways’ from around the event to capture the atmosphere.
Sounds like a plan? If this inspires you to use video for your next event, we can help you to put it into practice. Email our head producer Sam Cooper – firstname.lastname@example.org – to talk through your ideas.
Video editor Jack Attewell has returned to Oxford to join our growing team.
Previously a videographer in London’s high end residential market, he carried out corporate production work for major firms including Barratt London. Before then Jack studied Multimedia Production at Oxford Brookes, which included a year’s placement with the creative team at Culham Studio handling video production, editing and filming.
“I’m really pleased to be returning to Oxford, which is a really vibrant place to live and work,” says Jack. “Oxford Digital Media is an impressive company, and I admire their work in drama and documentary. This additional strand makes them think wider than most corporate video companies and therefore an inspiring, creative team to be part of.”
MD James Tomalin says: “Jack is an incredibly capable addition to our team. As a successful freelance he has proven his technical abilities in commercial video production as well as an understanding of the business world. He has a real ‘can do,’ creative approach to his work.”
Our contemplation of infinity is explored in this fascinating radio series by Adrian Moore. In ten episodes he journeys through philosophical thought on infinity over the last two and a half thousand years, from why the idea made the Greeks so uncomfortable and introducing us to some of the first great thinkers on infinity, to how the church entered the debate, the arguments that have raged through mathematics and how infinity affects our notion of the universe. He ends with asking what the concept of infinity tells us about ourselves.
This 10 part series was recorded and edited by Oxford Digital Media for BBC Radio 4. Tune in at http://www.bbc.co.uk/programmes/b07wr1lz/episodes/player.
Over the years, you’ll have witnessed the evolution of our studio at the Jam Factory. Since starting out in 2005, we configured our facility several times over to fulfil growing demand and deliver outstanding quality and service in digital video production.
We first occupied one room on the first floor, and ended up with the studio, offices and production suites taking up most of the top floor. Inevitably, we couldn’t expand any further without defying the laws of physics, so it was time to move on.
And this is where it gets exciting. We’ve created a purpose-built studio, office and production facility at smart, modern premises in Farmoor, Oxford. As well as ground floor access, light, spacious interiors and ample parking, we have:
A bigger studio: 42-square metres with green-screen, audio recording facility, 4K studio cameras for single or multiple set-up. Full soundproofing, cool LED video lighting and artists’ facilities with catering and green room.
More post production facilities: Four edit stations plus a private suite for client edits, all with latest edition Adobe Premiere. Dedicated animation suite with AfterEffects and Cinema 4D.
A bigger office: Our team of 10 (we’re currently recruiting a cameraman and editor) has a modern workspace, well equipped, with plenty of room for growth.
A ‘chill zone:’ Think sofas, fruit bowls, chilled drinks and great coffee.
Do pay us a visit – we think you’ll be impressed!
Our new address
You can now find us at Oxford Digital Media, 4 Farmoor Court, Oxford OX2 9LU. Our phone number remains the same – 01865 241007 – there might be some initial connection problems as it is transferred over this week. Our office mobile is 07790 516459 and you can of course find us online at oxforddigitalmedia.co.uk.
Fashion, politics, witches and queens all featured in an amazing Jacobean court masque recently performed at New College, Oxford. The Masque of Queens, created in 1609 by Ben Jonson and Inigo Jones, was one of the most glamorous of its kind. Drama, music and dance were all combined to present evil (in the form of disruptive witches) being dispelled by regal authority (a group of majestic queens).
Capturing the performance was an opportunity to test our camera skills on shooting moving actors within a relatively confined space. All of the filming took place down the chapel’s central aisle, requiring us to shoot the action with severe space restrictions and without disrupting the audience experience. We overcame this complex shoot by using a GoPro as our second camera and recorded a separate 8 track audio mix to go onto the edit later. As there were lots of costume changes radio mics weren’t possible, so we rigged up the aisle with wireless mics on stands.
The story was brought to life in an edited production directed by Dr Emma Whipday, teaching fellow at King’s College London English and Literature department. The complexity of these productions means that they are rarely performed today, and its setting in the dramatic chapel at New College, Oxford made it a truly unique experience.
The performance was funded by the Ludwig Fund for the Humanities at New College, Oxford, the OUP John Fell Fund at the University of Oxford, and the Malone Society. It was filmed for Dr Daniel Starza Smith, British Academy Post-Doctoral Fellow in English Literature and Oakeshott Junior Research Fellow, Lincoln College, Oxford.
Dr Smith commented: “We are delighted with this amazing recording, both visually and aurally, and we think it will become an important teaching tool as well as a source of entertainment and theatrical interest in its own right.”
Every great viewing experience starts with great quality footage
Global sporting events always remind us why the video shot in the stadium should be as high quality as possible. For the broadcasters covering Rio, delivering quality images to our screens was a complex, challenging operation. Fast moving action and unpredictable events were shot by many different cameras and shooting positions. Then they were converted to various broadcast standards and distributed across the world.
Every stage between the camera and the screen offers potential to lose video quality. And this will downgrade the viewing experience considerably.
Whether you are filming a global sports event or a corporate promo, all video and film footage is processed before it reaches the viewer. Footage for even the most simple production will go through editing and graphics. Then possibly signal processing, distribution and archiving.
So whatever you are filming, a basic principle applies. The better the image you start with, the better the video quality will be on the viewer’s screen, whether it’s a TV, laptop or mobile.
This is why we invest in the best possible camera technology. We have recently upgraded all of our cameras and are now completely 4K-capable in the studio, on location and for events capture.
So if you’re planning a video project, talk to us about how to give your audience the best possible viewing experience.
Are you a professional video editor or cameraman looking to join one of Oxfordshire’s most established and successful video production companies?
We’re expanding to meet growing demand for our video production services, so get in touch if you picture yourself, or anyone else you know, as part of our team.
For full details see the adverts below. Email your application by 31 August to email@example.com.
As someone who has grown a business from scratch our founder James Tomalin understands how important it is to have good communications. But a lot of people in startups and smaller firms tend to think professionally-made video is for larger budgets. So at Venturefest Oxford in June we decided to offer entrepreneurs the chance to give a one minute video pitch, free of charge, for them to use to promote their business.
We shot the videos on our stand then edited and sent them to each business for them to post online. Everyone who took part got a lot out of it and we’re delighted to be able to help other entrepreneurs with this opportunity.
Most important, we introduced some people to the benefits of video and showed them how well it can work to get a message across.
Henrietta Nagy, a business coach from Oxford Life Design, said: “This is a very generous offer. The ODM team are very professional and they made me feel very relaxed in front of the camera. I’ll be posting the video onto my website and on YouTube and plan to go back to ODM before too long for a follow up.”
The videos were shot on our stand at Venturefest, and we had a steady stream throughout the day. They were all very different, some pitched at potential investors, others describing a product or an event.
Alex Brinkmayer and Ashley Dove-Jay of Oxford Space Systems used their minute to demonstrate a piece of carbon fibre-based material the firm has developed for spacecraft. “It’s really good to develop relations with local companies like Oxford Digital Media,” said Alex. “We use video a lot but haven’t done a general introduction to our firm. We aim to put the video on our website to catch some interest, and we’ll chop and change it into our other videos.”
The offer was exclusive to Venturefest, although a short video pitch like this can very cost effective. Talk to us if you’d like to find out more.
That was the clear message from this year’s Oxford Economic Question Time. The event, hosted by accountant Shaw Gibbs, law firm Withy King and HSBC at Saïd Business School in June, attracted over 100 of the region’s business leaders and shapers. Watch a roundup of views from the event here.
HSBC Chief Economist Mark Berrisford-Smith’s views on the state of were followed by a Q&A session on the outlook for Oxfordshire. The audience put questions to expert panel members macroeconomist Jens Tholstrup, business editor Nicky Godding, Shaw Gibbs director Ed Porter and Withy King senior associate Julie Acock. The session was chaired by Withy King partner Simon Bassett.
Questions centred on how Oxfordshire can lift constraints on its growth such as lack of commercial space, unaffordable housing, a creaking transport infrastructure and how businesses can give more support to regional charities.
Photos courtesy of Shaw Gibbs and Withy King
Video roundup filmed by Oxford Digital Media