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How To Utilise Video Within Your Business

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There are so many amazing things you can do with video to support your business!

Video is a powerful marketing tool that can help you engage with your audience, promote your products or services, and build brand awareness.

Brand building process concept. Paper sheet with quality ideas or plan, cup of coffee and eyeglasses on desk

Here are some things you could do with video:

Showcase your products or services – Whether you’re a retailer, a service provider, or something in between, video is a great way to give potential customers a closer look at what you have to offer. You can use video to demonstrate how your products work, highlight their features and benefits, or simply give people a sense of what it’s like to use them.

Create educational content – This could include tutorials, explainer videos, or webinars. This can be a useful tool for many businesses. Educating your internal team and your consumers on your products can only be positive when it comes to building brand understanding. For some of our clients, explainer videos are sold with their products as a ‘how to guide’. This is an engaging way of making sure your product is easily understood.

Building brand awareness – Whether you’re sharing promotional videos on social media, running ads on YouTube, or using video on your website, video can help you reach a wider audience and expand your client base.

Connect with your customer or Internal team – You can use video to share updates, announce promotions, or simply communicate with your customers or colleagues in a more personal way.

So, there you have it! Just a few ways that businesses can use video to their advantage. Get in contact with us to find out more hello@oxforddigitalmedia.co.uk.

Professor Bulte’s Incredible Medical Machines

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Professor Bulte’s Incredible Medical Machines

For anyone who has been in hospital and wondered at the various machines and gizmos in use, our next series of factual films is one to look out for.

We have just launched onto YouTube the first in a new collection of bite-sized factual films.  Based on our close links with University of Oxford academics, we are making factual series on topics with a wide interest among the public.  The films are designed for online viewing, covering their topics in a series of short, easily digestible, episodes.

The first is a three-part series of 6-8 minute films, ‘Professor Bulte’s Incredible Medical Machines’. Oxford University physicist and MRI expert Daniel Bulte leaves his lab to discover the remarkable science and history behind the technology in modern medicine.

The project came about when Daniel approached us in response to our callout to academics to come forward with ideas for potential factual programmes.  We were incredibly impressed by his infectious enthusiasm for his subject and his natural ability to communicate complex science on camera.  

The series marries Daniel’s enthusiasm for science, history and engineering in a unique way. Over the last century, advances in technology have led to astounding medical advancements and we are all now living longer, healthier lives thanks to some incredible medical machines. Travelling between oak panelled science museums to clinical environments and labs, Daniel explores the breakthroughs that led to their discovery, dispels common myths, and discovers what we can expect from future medical engineering.

Innovative Technology

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Using the right kit for the job is so important! Luckily, our cameramen are camera mad! They love trying out new things with different equipment to create innovative shots.

All our studio and location cameras film in 4K; event better than HD, capturing higher resolution footage gives us more flexibility in post-production and can be super useful for live events also.

Aside from our cameras, we also have gimbals and sliders to cater to the type of footage you want to capture. This gives you a variety of different shots to make your video more diverse.

If you want footage from a ‘Birds Eye view’ we can shoot on a Drone. You may want to showcase your new work premises or show the scale of a new site/event! Either way, Drone shots are the best way to do so! With a little planning ahead of time those high-flying shots will give your video a completely different perspective!

We could go on and on about all the amazing things we can do to make your next video stand out, but for now we will leave it at that! Get in contact with us to speak to us specifically about your next big project: hello@oxforddigitalmedia.co.uk.

Television training for academics

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We recently welcomed our eighth group of Oxford University academics for our workshop Talking Heads & TV Talent.  The training, led by our Development Producer Hannah Veale, helps participants navigate the TV production industry.

The group came from a diverse range of fields ranging from English literature to anthropology and Middle Eastern economics.  All were keen to build their understanding of the television production industry and explore how to reach out to factual producers.

Demystifying factual television

For the uninitiated the TV production system is notoriously difficult to navigate. Understanding the many structures, hierarchies and job titles makes it difficult to know who to approach.  People involved in the production process all have crucial roles, but with differing levels of  editorial input.

Academics are often approached by television producers looking for a contribution, but without a clear understanding of the process, an expert can feel uncomfortable taking part, unsure about how their appearance will be edited.

This lack of transparency on both sides is keeping potentially excellent and engaging presenters off our screens, and preventing research from finding an audience outside of academia. We created our TV training workshop to bridge this divide.

What we cover

Every University term, ten early career researchers come to our studios near Oxford for a half-day workshop. We take participants through the factual television production process, from original idea to delivery to the broadcaster, and deconstruct the editorial chain of command. We share intelligence on what television commissioners are looking for, how to effectively pitch an idea to a production company, and how to adapt academic research for a television audience.

Practical sessions

For those interested in contributing to programmes but not necessarily originating them, we provide training on how to give a great interview.  This covers everything from advice on phrasing and the art of a great ‘sound bite,’ to tips on clothing and delivery.

Academics have the opportunity to practice what they learn in a brief interview in our purpose-built studio, while their peers watch via video link in the next room. They then get to take the results with them at the end of the session to use as part of a ‘showreel.’

The editing process

We make a point of taking participants through the editing process with a real-time edit of one of the interviews. We show how the narrative is developed for a television audience, creating sound bites, cutaway images and music, for the true television documentary effect.  This insight gives them a useful perspective for developing their interview techniques.

Ongoing benefits

The benefits of the training go beyond the techniques learned on the day.  Every participant becomes part of a roster of academics that are willing to contribute to future television productions and who have an understanding of how factual production works. This basic expertise can save a producer significant time and money across all stages of production.

Since we began the training, many academics have come back to us with great ideas.  If we think a proposal will appeal to broadcasters, we help with developing the pitch. We are currently in production for an online series about medical technology, which will soon appear on the Oxford Digital Media YouTube channel.

“Our researchers have found their time with Hannah Veale at Oxford Digital Media to be invaluable, providing them with an excellent introduction to the world of commissioning and TV media. They especially appreciated Hannah’s enthusiasm and professionalism, and how her friendly and approachable nature made doing a filmed interview for the first time less daunting than it might otherwise have been.”  John Miles, Humanities Training Officer, Humanities Division, University of Oxford

To find out more about our TV training for academics, contact us at hello@oxforddigitalmedia.co.uk or call 01865 241007.

Televisual asks why we made Sonya

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Leading TV production magazine Televisual asked us what was behind our decision to make and self-fund the documentary The Spy Who Stole the Atom Bomb.  This fascinating story of  Ursula Kuczynski, a WWII spy who handed over Britain’s atomic secrets to the Russians, felt to us like a gift.  

With the release of the MI5 files on Sonya, we were able build a more complete picture of her life in the UK than had ever been possible before. And, as we have been producing factual content and digital video for over a decade, we certainly had the capabilities to bring this tale to life using high quality drama reconstruction.  

But we also knew that to cut through as a new entrant in the race for commissions in the UK and abroad would be a challenge….

Read the full story from our Head of Production Hannah Veale on the Televisual Blog.

 

Invisible Strategies at Modern Art Oxford

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The Lubaina Himid exhibition Modern Art Oxford draws to a close this weekend after a hugely successful run.  We’ve filmed a number of talks and events at the gallery, and you can view all the multimedia around the event on Modern Art Oxford Channel.

One of the best parts of our job is having access to so many fascinating events and talks.  Invisible Strategies has been a real treat.  Himid was a pioneer of the British Black Arts Movement and the show brings together her paintings sculptures, ceramics and works on paper. It contains many works shown for the first time in decades alongside pieces never-before seen in a public gallery, this exhibition highlights Himid’s consistently thought-provoking and distinctive visual style.

We’re proud to have been a part of helping Modern Art Oxford communicate the wonders of this show through video.  If you’re in Oxford this weekend you have until Sunday April 30 to see it for yourself.

 

Thank you for being late

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Thomas L. Friedman, New York Times columnist and author of The World is Flat, spoke recently at Oxford Martin School about how the advance of technology, globalisation and climate change are driving forces fundamentally reshaping the world.  We filmed his talk on his book, Thank you for being late, to declare “We have no choice but to learn to adapt to this new pace of change. It will be harder and require more self motivation — and that reality is surely one of the things roiling politics all over America and Europe.” He suggests 18 steps to sustainable growth, and discovering our sense of community as key to the solution.  Watch his talk here

Ben Goldacre talks Bad Medicine

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When the hugely popular podcast Freakonomics Radio ran a three-part series around the science of medicine, we interviewed Ben Goldacre, University of Oxford research fellow and author of best sellers Bad Science and Bad Pharma.  In the second episode he talks about how ineffective and even dangerous drugs make it to market.  He suggests one reason is that clinical trials are often run on “dream patients” who aren’t representative of a larger population. In the last episode he gives some insight into why medical error is the third-leading cause of death in the U.S.  Listen to the whole series here.

Converting an aircraft into an air ambulance

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Speed of response for emergency services is critical in preserving life, especially in remote areas.  We produced a video for GVH Aerospace to demonstrate how its AeroStretcher® Mk IV Modular Aviation Emergency Medical System (EMS) enables an aircraft or helicopter to be rapidly converted from utility or transport use into an air ambulance. GVH Aerospace aeromedical equipment is used all over the world, and we produced the film in English and Chinese.  Watch the film here.