Do schools do enough to encourage children to read for pleasure? Research from Oxford University Press found that more than half of teachers believe they don’t have enough time in the curriculum to read stories to kids and talk about books. Former children’s laureate and giant of storytelling Michael Morpurgo has handpicked a selection great reads to enthral children for the Oxford University Press Treetops Greatest Stories series. Watch our film of Michael talking about the stories here.
If you’re an entrepreneur with a great story, a one-minute video is a great way to tell it. The production doesn’t need to be complicated – a simple piece to camera can be very effective.
The key to success is preparation, to ensure you get all your messages across and make every second count.
Here are a few guidelines to get you started:
Speak to one person Have your prospect in your mind when writing your script and speak to them. You’ll be more focused this way. Try reading your script out loud when you’re working on it, making adjustments to ensure you sound natural.
Keep it simple You can’t say everything, so think carefully about what your viewer would love to hear. Avoid jargon and complex language – you want your message to be clear, simple and memorable.
Make it personal Your viewer wants to hear from YOU, so make your personality come across.
Visualise Your viewers will be listening and watching. Support your words with simple visuals and, if there’s no budget for cutaways, use some props.
Make your brand stand out Ensure your viewers remember your name and your brand. Don’t let them confuse you with someone else.
Repeat and summarise Make your key points several times in different ways. Get the message home.
What to wear? Think back to that single prospect and how you’re trying to connect with them. In other words, dress as you would if you were meeting that prospect. And avoid fine stripes or checks.
An outline sketch of how to use that 60-seconds:
Introduce yourself – who you are and why you are in business. 5 secs
What is it that people need? Explain, in simple terms, the problems your idea will solve. 10 secs
What is your solution? Describe what your idea does that wasn’t possible before. What opportunities does it open up for the buyer or user? 10 secs
Why is your solution best? What’s the compelling reason to buy from you? 10 secs
Why should anyone believe you? What makes you capable, what are your credentials, your passion for this idea? 10 secs
What’s your plan?Your next landmarks. Capture your viewer’s imagination about the future possibilities. 10 secs
Finally … summarise your business in one sentence. Say why it will make the world a better place. 5 secs.
New Sony cameras now make our facility completely 4K-capable.
We updgraded our Blackmagic studio cameras to 4K last year. Now we have invested in new location cameras that enable us to shoot in 4K at all live events and on location.
The cameras are top notch in the #SonyPro family. They have slick features such as shooting simultaneously in 4K and standard definition for editing, then automatically converting edited footage to 4K. Familiar design also makes them easy for professional camera people to ‘pick up and shoot.’
So ask us about shooting in 4K next time we talk about your video project.
This drama documentary tells how, for over a decade, Sonya relayed atomic secrets to the Russians. It was to be her most successful mission. To tell Sonya’s story, the production combines dramatic reconstruction with eye-witness accounts. It shows how she gathered intelligence, made connections and practised ‘spycraft.’ The secrets she delivered ultimately led to Soviet Russia developing an atom bomb and to the stalemate of the Cold War.
Why we made ‘Sonya’
Sonya: The Spy Who Stole the Atom Bomb was inspired by an article in the Oxford Times. As filmmakers we found her story irresistible as it has all the elements of a classic spy tale. We found it hard to imagine that someone so ordinary could live such a treacherous, secret life right here in Oxford. The more we learnt about Sonya, the more we realised there is still so much to discover. We hope this film will inspire more people to take an interest.
To celebrate its 120th anniversary, hand-crafted furniture maker Wesley-Barrell asked us to create a video that takes viewers on a fascinating workshop tour. Throughout the generations, the workshop has been at the heart of learning, practising and passing on the skills and techniques of the trade.
From sourcing wood to frame-making, upholstery and finishing, we show the knowledge and care that go into making sofas, armchairs, footstools and bedsteads, each one made to order and no two pieces ever the same. And we meet the craftspeople whose dedication and passion are continuing the Wesley-Barrell tradition of building beautiful furniture that is made to last.
Take a look here and tell us what you think
Live-streaming your event can more than double the number of people you reach, and add many, many more when your viewers share their experience across social media. An interactive live-stream is also an excellent way to engage audiences as viewers give their feedback, join your conversation and add to your debate.
Event organisers who want to get the most from live-streaming regularly ask us why we broadcast over our own dedicated platform rather than a standard service such as YouTube. And what are the real benefits of using a professional production company.
A major plus point has to be ease of being able to embed the video seamlessly into your own website with your branding. Our clients are always happy when we tell them how easy we can do this for them.
And we can integrate social media engagement into the live-stream production so your audiences can share their experiences and give their response over channels like Twitter.
Using our own platform also ensures we deliver a stable connection with the highest possible quality of video and audio. You also get a secure server, under our control that is built just for your event.
We now shoot live events with 4K broadcast standard cameras which really lift the live-streaming experience for audiences. When we streamed Skoll World Forum last month, we were thrilled to have had so many compliments about the quality of the experience.
Even if you’re planning a simple live-stream setup there are a lot of pitfalls around broadcasting on third party platforms such as YouTube. For example, if any material under copyright features in your event, such as recorded music or extracts from films and television programmes, there will be consequences.
As a minimum YouTube will run ads over your live-stream to recoup costs to the copyright holder. If YouTube considers you to be in severe breach it can close your account immediately, which not only wrecks your live-stream but draws you into a lengthy appeal process to restore your account.
And there are geographical issues. If any of your viewers are in Germany for example, data protection laws prohibit access to live-streams on YouTube altogether (although note that this doesn’t affect YouTube recorded content in Germany).
Either way, we think you’ll agree that neither of these outcomes really works in a live-streaming situation.
There’s lots more we get asked about live-streaming. Next time we’ll look at how you can best prepare for a live-stream broadcast to ensure your audiences get the most from the experience.
For now, email or call us if you’re planning an event that would benefit from professional live-stream production.
If you were in Oxford last week you might have spotted delegates from Skoll World Forum. This global event for social entrepreneurs took place at Said Business School and New Theatre Oxford, and we’re proud to have handled media production again this year.
The three-day event featured a host of panel discussions, interviews and delegate-led discussions, and our team of 38 camera-people, sound recordists, editors and producers all worked together to handle video capture, live streaming and run the presentations. It was also a real pleasure to work with event specialist Heather Mason and her excellent team at Caspian Agency.
Being behind the camera at Skoll World Forum is always inspiring as it attracts delegates and speakers from all countries and cultures. This year Al Gore gave an amazing keynote on climate change, and Mary Robinson, now president of the Mary Robinson Foundation – Climate Justice, took part in panel discussions on women in leadership and the challenges of carbon emissions reduction post-Paris. To get a feel for the event, take a look at the 2016 highlights here.
The Skoll Awards for Social Entrepreneurship celebrated the achievements of pioneers whose efforts are improving lives in a host of different ways around the world – click here to meet the winners and watch the whole ceremony here.
Next year Skoll World Forum returns to Oxford on 5 to 7 April, and you can see all of this year’s talks here.
Meanwhile, if you’re planning an event in Oxford, ask us about how our media production services can help you reach a bigger audience.
‘Unreasonable Africa’ was the theme of this year’s Oxford Business Forum Africa. Hosted jointly by Saïd Business School and the Oxford Business Network for Africa the conference explored the reality of business in Africa with the aim of increasing awareness of the opportunities on the continent, creating meaningful connections, and generating actionable insights.
The conference, which was opened by Dean of Saïd Business School Professor Peter Tufano and featured keynotes from former South African cabinet minister Trevor Manuel and financial visionary Dolika Banda. Talks and discussions focused on celebrating and understanding the bold visions, decisions, and successes of business people on the African continent.
The event was live-streamed by Oxford Digital Media. View the sessions at www.oxfordbfa.com.
This summer the Oxford Strategic Marketing Programme will focus on how marketers can be customer-centric. Andrew Stephen (above), L’Oreal Professor of Marketing, who runs the course at Saïd Business School, talks about what students can expect. The key focus will be on creating a customer-centric perspective and how firms can add value by adding value to their customers.
The discussion was filmed by Oxford Digital Media for Saïd Business School
This week a client asked if there was any chance we could pull out some footage we’d shot a while ago. When I explained that wouldn’t be a problem as we archive everything we ever do, she was amazed. All her work with us was with filming and editing and when projects were finished she had considered them ‘job done.’
This made me realise that archiving is quite literally the hidden service in media production. It’s also one of the most important, because properly archived material that can be retrieved, with no loss of quality, can save a fortune in re-shooting. For example, we recently refreshed a previous promotional production for the Royal Microscopical Society, which with new graphics and branding, was transformed to be bang up to date.
Archiving can also deliver whole new dimensions to the creative treatment of any production. Adding in archived footage is incredibly effective in strengthening a story or illustrating a talking point.
As for how it happens, if you work with document archiving you’ll understand the process and standards required to store material on robust media, with a user-friendly retrieval system.
Video archiving works on similar principles, but because the files are massively larger than documents, you need storage media and a retrieval system that can handle the huge amount of data involved.
Here’s how we do it. When a project is finished it stays on our server for four weeks, then archived to our professional grade LTO tape backup system. LTO is industry-standard magnetic tape data storage, widely used by broadcasters, large companies and Government archives. LTO tapes have no moving parts to wear and fail like traditional hard drives and are rated to last at least 30 years. We keep our tapes in secure storage and can retrieve any project we’ve shot for you within a matter of days.
So when you’re talking to us about your next project, ask us about archiving.
Matt Greetham is Senior Editor at Oxford Digital Media.